First-in-Class vs. Best-in-Class Strategies in Biotechnology

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First or Best? by [email protected]

In recently announced Celgene-Beigene deal, the press release highlighted Beigene’s potential best-in-class anti-PD-1 antibody BGB-A317, which “is differentiated from the currently approved PD-1 antibodies with the ability to bind Fc gamma receptor I specifically engineered out, and we believe this could potentially result in improved activities”.

I wonder if and how much could late comer like Beigene bite into Keytruda / Opdivo ‘s established market share?

I also read two books in the past few weeks: Science Lessons about Amgen; and Genentech: the beginnings of biotech about Genentech. Amgen, as a late comer to a new industry, enjoyed many second mover advantages: such as higher-calibre experienced management (George Ruthman and Gordon Binder), better finance backer, and clearer corporate strategies.

Then I read more on this topic. Here I put a collection of articles:

First part is about in general business: first mover (pioneer) vs second mover (follower).

Market Entry Strategies: Pioneers Versus Late Arrivals by strategy-business.com

The Second-Mover Advantage by KelloggInsight

First-mover Advantage by Wikipedia

First Mover or Fast Follower? by HBR

Second part is specifically about a discussion in 2013 on First-in-class vs Best-in-class strategies in pharmaceutical industry.

What Matters Most in Commercial Success: First-in-class or Best-in-class? by [email protected]

BCG Weighs In On First-In-Class Vs. Best-In-Class Drugs — How Valuable Is Their Advice? by John LaMattina @Forbes

Pharma’s First-to-market Advantage by McKinsey

The Shrinking Value Of Best-In-Class & First-In-Class Drugs by RealEndpoints

Me-Too

How Many “Me-Too” Drugs Is Too Many?

Too Many ‘Me-Too’ Cancer Drugs? FDA Official Asks

Hope you will enjoy these readings!